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	<title>Marketing Routes &#187; Word of Mouth Marketing</title>
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	<description>Marketing, Comunicazione e Advertising</description>
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		<title>Panem et circenses</title>
		<link>http://www.marketingroutes.com/2007/07/05/panem-et-circenses/</link>
		<comments>http://www.marketingroutes.com/2007/07/05/panem-et-circenses/#comments</comments>
		<pubDate>Thu, 05 Jul 2007 20:41:43 +0000</pubDate>
		<dc:creator>Andrea Signori</dc:creator>
				<category><![CDATA[Above the Line]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Comunicazione]]></category>
		<category><![CDATA[Eventi]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

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		<description><![CDATA[Non avevo mai visto la presentazione di una nuova auto in diretta TV con un battage pubblicitario degno delle olimpiadi, ci mancavano le reti unificate ed eravamo al completo. Parlo della presentazione della nuova Fiat 500. Nell&#8217;ultima settimana ho visto ovunque campagne&#160;riguardanti il nuovo modello della casa torinese. Una campagna avvolgente a 360°, un po&#8217; [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>Underwater advertising</title>
		<link>http://www.marketingroutes.com/2007/06/12/underwater-advertising/</link>
		<comments>http://www.marketingroutes.com/2007/06/12/underwater-advertising/#comments</comments>
		<pubDate>Tue, 12 Jun 2007 19:44:30 +0000</pubDate>
		<dc:creator>Andrea Signori</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambient Marketing]]></category>
		<category><![CDATA[Below the Line]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategie]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

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		<description><![CDATA[Ieri mi facevo domande circa l&#8217;utilità del nuovo Google Street View, proprio oggi mi imbatto in una possibile applicazione!
McDonald&#8217;s e Leo Burnett hanno scelto una grande piscina nei dintorni di Chicago per promuovere la nuova confezione extra (1.25 litri) della famosa soda venduta nei punti vendita del più famoso fast food americano.
Da notare la particolare [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Word of Mouth: come influenza il B2B</title>
		<link>http://www.marketingroutes.com/2007/05/18/b2b-word-of-mouth-marketing/</link>
		<comments>http://www.marketingroutes.com/2007/05/18/b2b-word-of-mouth-marketing/#comments</comments>
		<pubDate>Fri, 18 May 2007 10:24:25 +0000</pubDate>
		<dc:creator>Jacopo Gonzales</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Comunicazione]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

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		<description><![CDATA[Rispolveriamo il word of mouth marketing&#160;grazie ad una segnalazione di Steve Rubel&#160;che rimanda ad un articolo su Emarketer&#160;dove viene preso in esame come il word of mouth influenzi le decisioni d’acquisto nel B2B e attraverso quali canali preferenziali questo si diffonda nel settore del business to business.
Partendo dai canali di diffusione, secondo il 75% degli [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>B[log] of the Week: Church of the Customer Blog</title>
		<link>http://www.marketingroutes.com/2006/08/20/blog-of-the-week-church-of-the-customer-blog/</link>
		<comments>http://www.marketingroutes.com/2006/08/20/blog-of-the-week-church-of-the-customer-blog/#comments</comments>
		<pubDate>Sun, 20 Aug 2006 13:50:04 +0000</pubDate>
		<dc:creator>Jacopo Gonzales</dc:creator>
				<category><![CDATA[B[log] of the Week]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

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		<description><![CDATA[Church of the Customer Blog -&#160;The purpose of the Church of the Customer blog is pretty straightforward: all about word of mouth, citizen marketers and customer evangelism. 
When customers are truly thrilled about their experience with your product or service, they can become outspoken &#34;evangelists&#34; for your company. 
This group of satisfied believers can be [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Up with buzz</title>
		<link>http://www.marketingroutes.com/2006/07/08/up-with-buzz/</link>
		<comments>http://www.marketingroutes.com/2006/07/08/up-with-buzz/#comments</comments>
		<pubDate>Sat, 08 Jul 2006 10:51:33 +0000</pubDate>
		<dc:creator>Andrea Signori</dc:creator>
				<category><![CDATA[Ambient Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ricerche]]></category>
		<category><![CDATA[Strategie]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

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		<description><![CDATA[Non amo molto le frasi fatte, ma trovo che molto spesso sono utili ad esprimere un concetto. Nello specifico mi riferisco alla frase: &#34;non ci si inventa più nulla&#34;, e trovo che sia vero; mi spiego. Guardiamoci intorno (o anche diamo una semplice occhiata al porta penne ed agli altri oggetti posti vicino al monitor [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Le PMI amano il word of mouth marketing. Le grandi no!</title>
		<link>http://www.marketingroutes.com/2006/06/14/le-pmi-amano-il-word-of-mouth-marketing-le-grandi-no/</link>
		<comments>http://www.marketingroutes.com/2006/06/14/le-pmi-amano-il-word-of-mouth-marketing-le-grandi-no/#comments</comments>
		<pubDate>Wed, 14 Jun 2006 11:31:52 +0000</pubDate>
		<dc:creator>Jacopo Gonzales</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ricerche]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

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		<description><![CDATA[Leggevo poco fa gli esiti di uno studio sul buzz marketing condotto da Jupiter Research, da cui emergono dei tratti interessanti relativamente alle aziende che ne fanno uso.
In sostanza Jupiter Research ha analizzato un campione di 43 aziende che producono revenue annuali inferiori al milione di dollari. Parallelamente a queste, vi era un altro campione, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The secret room; ovvero arte alternativa</title>
		<link>http://www.marketingroutes.com/2006/05/15/the-secret-room-ovvero-arte-alternativa/</link>
		<comments>http://www.marketingroutes.com/2006/05/15/the-secret-room-ovvero-arte-alternativa/#comments</comments>
		<pubDate>Mon, 15 May 2006 18:07:32 +0000</pubDate>
		<dc:creator>Andrea Signori</dc:creator>
				<category><![CDATA[Comunicazione]]></category>
		<category><![CDATA[Eventi]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingroutes.com/2006/05/15/the-secret-room-ovvero-arte-alternativa/</guid>
		<description><![CDATA[C&#8217;è uno spettacolo teatrale che non si svolge in teatro, ci sono due attori che non recitano su di un palco ma all&#8217;interno delle proprie mura di casa, ci sono degli spettatori, solo sette per l&#8217;occasione,&#160;che non si recano nel canonico &#34;luogo della rappresentazione&#34; teatrale ma in un appartamento e diventano essi stessi parte dello [...]]]></description>
		<wfw:commentRss>http://www.marketingroutes.com/2006/05/15/the-secret-room-ovvero-arte-alternativa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer Generated Media: Il Marketing che si fida</title>
		<link>http://www.marketingroutes.com/2006/05/15/consumer-generated-media-il-marketing-che-si-fida/</link>
		<comments>http://www.marketingroutes.com/2006/05/15/consumer-generated-media-il-marketing-che-si-fida/#comments</comments>
		<pubDate>Mon, 15 May 2006 09:46:25 +0000</pubDate>
		<dc:creator>Jacopo Gonzales</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ricerche]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

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		<description><![CDATA[Se siete interessati all&#8217;argomento &#34;consumer generated media&#34;, vi consiglio una visita al sito di Nielsen BuzzMetrics.Generalmente con l&#8217;espressione consumer generated media ci si riferisce all&#8217;analisi del passaparola (word of mouth) sul web, attraverso diversi canali di comunicazione che possono essere blog, forum, newsgroup etc&#8230;
Nello specifico però il consumer generated media lungi dall&#8217;essere interessato a qualunque [...]]]></description>
		<wfw:commentRss>http://www.marketingroutes.com/2006/05/15/consumer-generated-media-il-marketing-che-si-fida/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>L&#8217;advertising strizza l&#8217;occhio all&#8217;Oriente</title>
		<link>http://www.marketingroutes.com/2006/05/13/ladvertising-strizza-locchio-alloriente/</link>
		<comments>http://www.marketingroutes.com/2006/05/13/ladvertising-strizza-locchio-alloriente/#comments</comments>
		<pubDate>Sat, 13 May 2006 20:24:59 +0000</pubDate>
		<dc:creator>Andrea Signori</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Comunicazione]]></category>
		<category><![CDATA[Motori di Ricerca]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

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		<description><![CDATA[L&#8217;11 Maggio scorso, su questo blog abbiamo parlato del nuovo tool di Google, Google Trends, attraverso il quale è possibile tenere traccia di fatti, avvenimenti, notizie e tendenze che sono passate attraverso l&#8217;uso di Google nel mondo. Bene. Allora lo usiamo, e lo usiamo per quello che interessa la nostra professione. Se infatti scivete la [...]]]></description>
		<wfw:commentRss>http://www.marketingroutes.com/2006/05/13/ladvertising-strizza-locchio-alloriente/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Il buzz marketing ha trovato casa</title>
		<link>http://www.marketingroutes.com/2006/05/07/il-buzz-marketing-ha-trovato-casa/</link>
		<comments>http://www.marketingroutes.com/2006/05/07/il-buzz-marketing-ha-trovato-casa/#comments</comments>
		<pubDate>Sun, 07 May 2006 10:10:52 +0000</pubDate>
		<dc:creator>Andrea Signori</dc:creator>
				<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

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		<description><![CDATA[Per tutti coloro i quali sono interessati alle politiche di buzz marketing oppure che vogliano sondare e valutare i trend che sono in voga nel web è nato Trendio, una sorta di borsa online, un mercato telematico&#160;per le buzz words. Le parole che appaiono nella sezione &#34;News&#34; del sito vengono quotate in real time basandosi [...]]]></description>
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		<slash:comments>0</slash:comments>
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