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	<title>Marketing Routes &#187; Mobile Marketing</title>
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	<description>Marketing, Comunicazione e Advertising</description>
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		<title>Eba Forum 2007: Intervista a Gianluigi Ferri</title>
		<link>http://www.marketingroutes.com/2007/06/14/eba-forum-2007/</link>
		<comments>http://www.marketingroutes.com/2007/06/14/eba-forum-2007/#comments</comments>
		<pubDate>Thu, 14 Jun 2007 10:13:52 +0000</pubDate>
		<dc:creator>Jacopo Gonzales</dc:creator>
				<category><![CDATA[Interviste]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

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		<description><![CDATA[In occasione dell’imminente EBA Forum, evento dedicato ai professionisti del marketing innovativo che si terrà a Milano il 19 e 20 giugno a Palazzo Affari ai Giureconsulti, abbiamo nuovamente intervistato Gianluigi Ferri, Fondatore e Presidente di Wireless Srl, nonchè organizzatore dell’evento Eba Forum, che ringraziamo per la disponibilità accordata.
&#160;1) Interactive Marketing, Mobile Marketing, One to [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Cross-over marketing?</title>
		<link>http://www.marketingroutes.com/2007/03/05/cross-over-marketing/</link>
		<comments>http://www.marketingroutes.com/2007/03/05/cross-over-marketing/#comments</comments>
		<pubDate>Mon, 05 Mar 2007 14:27:02 +0000</pubDate>
		<dc:creator>Andrea Signori</dc:creator>
				<category><![CDATA[Below the Line]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Comunicazione]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Strategie]]></category>

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		<description><![CDATA[Non so se esiste (ma tanto la &#34;radice&#34; marketing viene piazzata vicino alle parole più svariate provenienti dai campi semantici più disparati). Al massimo ho creato una nuova applicazione della parola&#160;marketing.Parlo di cross over un po&#8217; perchè sono grande estimatore dei Red Hot Chili Peppers (ma solo di quelli di qualche anno fa) un pò [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Adwords Mobile Ads</title>
		<link>http://www.marketingroutes.com/2006/11/17/google-adwords-mobile-ads/</link>
		<comments>http://www.marketingroutes.com/2006/11/17/google-adwords-mobile-ads/#comments</comments>
		<pubDate>Fri, 17 Nov 2006 11:02:38 +0000</pubDate>
		<dc:creator>Jacopo Gonzales</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[&#160;
I link sponsorizzati di Google ben presto ci raggiungeranno anche sul telefonino. I mobile ads di Google sono già una realtà per Australia, Cina, Francia, Germania, Giappone, India, Irlanda, Italia, Paesi Bassi, Regno Unito, Spagna e Stati Uniti ma proprio pochi giorni fa Google ha avviato una fase di test per gli annunci sui cellulari [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Coupon Marketing via Mobile</title>
		<link>http://www.marketingroutes.com/2006/08/09/coupon-marketing-via-mobile/</link>
		<comments>http://www.marketingroutes.com/2006/08/09/coupon-marketing-via-mobile/#comments</comments>
		<pubDate>Wed, 09 Aug 2006 09:29:17 +0000</pubDate>
		<dc:creator>Jacopo Gonzales</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Strategie]]></category>

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		<description><![CDATA[Sono sempre stato un sostenitore del coupon marketing. Il perché è piuttosto semplice. E’ una stategia che funziona. Porta risultati, aiuta il marketing mix (specie quello dichiaratamente promotional) e gode di tassi di response e conversioni piuttosto interessanti. L’efficacia è misurabile sia nell’offline che nell’online, il che lo rende strumento particolarmente duttile e gradito ai [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>B[log] of the Week: Bajo la Línea</title>
		<link>http://www.marketingroutes.com/2006/07/23/blog-of-the-week-bajo-la-linea/</link>
		<comments>http://www.marketingroutes.com/2006/07/23/blog-of-the-week-bajo-la-linea/#comments</comments>
		<pubDate>Sun, 23 Jul 2006 10:08:00 +0000</pubDate>
		<dc:creator>Jacopo Gonzales</dc:creator>
				<category><![CDATA[B[log] of the Week]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

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		<description><![CDATA[Bajo la Línea is a blog on below-the-line marketing: promotions, loyalty programs, product sampling, in-store communication, SMS and mobile marketing, internet, etc. 
Combines a focus on the Spanish market with an international view, looking for innovative and effective marketing actions that bring about better results. 
Also pays attention to broader trends in marketing and the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eba Forum a bocce ferme. Intervista sul Mobile Marketing a G. Ferri, organizzatore</title>
		<link>http://www.marketingroutes.com/2006/06/19/eba-forum-a-bocce-ferme-intervista-sul-mobile-marketing-a-g-ferri-organizzatore/</link>
		<comments>http://www.marketingroutes.com/2006/06/19/eba-forum-a-bocce-ferme-intervista-sul-mobile-marketing-a-g-ferri-organizzatore/#comments</comments>
		<pubDate>Mon, 19 Jun 2006 12:05:17 +0000</pubDate>
		<dc:creator>Jacopo Gonzales</dc:creator>
				<category><![CDATA[Eventi]]></category>
		<category><![CDATA[Interviste]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

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		<description><![CDATA[Anche questa settimana la vostra sete di interviste sul Marketing è soddisfatta. Federico Riva ha infatti intervistato Gianluigi Ferri, Fondatore e Presidente di Wireless Srl nonchè organizzatore dell&#8217;evento Eba Forum. Tema cardine dell&#8217;intervista è il Mobile marketing. Ringraziamo&#160;il Dott. Ferri per la sua cortese disponibilità.
1) Che cosa è il Mobile Marketing?E’ uno strumento di marketing [...]]]></description>
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		<slash:comments>2</slash:comments>
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