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	<title>Marketing Routes &#187; E-mail Marketing</title>
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		<title>RSS Marketing? Ancora no.</title>
		<link>http://www.marketingroutes.com/2007/03/15/rss-marketing-ancora-no/</link>
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		<pubDate>Wed, 14 Mar 2007 22:03:43 +0000</pubDate>
		<dc:creator>Andrea Signori</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Below the Line]]></category>
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		<category><![CDATA[E-mail Marketing]]></category>
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		<description><![CDATA[Per cultura personale mi sto interessando (in maniera molto blanda, devo dire) ai feed RSS. Più che la parte tecnica, mi interessa il risvolto comunicativo della cosa in quanto secondo me&#160;sono un canale di informazione che riesce ad accomunare sia la classica comunicazione &#34;corporate&#34; delle aziende che quella virale, &#34;dal basso&#34;. 
Oggi&#160;ho&#160;trovato sul blog di [...]]]></description>
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		<title>L’email marketing è ancora efficace?</title>
		<link>http://www.marketingroutes.com/2006/09/21/l%e2%80%99email-marketing-e-ancora-efficace/</link>
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		<pubDate>Thu, 21 Sep 2006 12:52:23 +0000</pubDate>
		<dc:creator>Jacopo Gonzales</dc:creator>
				<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ricerche]]></category>
		<category><![CDATA[Web Marketing]]></category>

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		<description><![CDATA[Come chiunque, anche io spesso ricevo email ‘commerciali’ nella mia casella di posta. Al di là dei frequenti casi di spam, mi sono spesso chiesto perché, ad oggi, si punti ancora troppo sull’email marketing, sopravvalutandolo come strumento o perché si definiscano le campagne di direct email marketing efficaci. 
Molte dinamiche a mio avviso sono cambiate [...]]]></description>
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		<title>Le e-mail, il modo migliore di targettizzare</title>
		<link>http://www.marketingroutes.com/2006/06/09/le-e-mail-il-modo-migliore-di-targettizare/</link>
		<comments>http://www.marketingroutes.com/2006/06/09/le-e-mail-il-modo-migliore-di-targettizare/#comments</comments>
		<pubDate>Fri, 09 Jun 2006 14:40:32 +0000</pubDate>
		<dc:creator>Andrea Signori</dc:creator>
				<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategie]]></category>
		<category><![CDATA[Web Marketing]]></category>

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		<description><![CDATA[





Durante l&#8217;ultimo Internet Retailer 2006 Conference &#38; Exhibition tenutosi la scorsa settimana si è fatto un gran parlare di e-mail marketing tanto che un&#8217;intera sessione della conferenza era dedicata all&#8217;argomento: &#34;E-mail marketing: The best way to target your marketing message&#34;. 
Ovviamente core theme della sessione era poter mostrare, anche attraverso case history, i migliori elementi [...]]]></description>
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