Marketing Routes

Church of the Customer Blog - The purpose of the Church of the Customer blog is pretty straightforward: all about word of mouth, citizen marketers and customer evangelism.

When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company.

This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.

Ben McConnell and Jackie Huba outline and explain the six basic tenets of creating customer evangelists:

1. Customer plus-delta: Continuously gather customer feedback.
2. Napsterize knowledge: Make it a point to share knowledge freely.
3. Build the buzz: Expertly build word-of-mouth networks.
4. Create community: Encourage communities of customers to meet and share.
5. Make bite-size chunks: Devise specialized, smaller offerings to get customers to bite.
6. Create a cause: Focus on making the world, or your industry, better.