23 July 2006
B[log] of the Week: Bajo la Línea
Bajo la Línea is a blog on below-the-line marketing: promotions, loyalty programs, product sampling, in-store communication, SMS and mobile marketing, internet, etc.
Combines a focus on the Spanish market with an international view, looking for innovative and effective marketing actions that bring about better results.
Also pays attention to broader trends in marketing and the interaction of brands and the customer. It’s the blog from Duplex Marketing, a leading below-the-line agency based in Barcelona.
