Marketing Routes

Alcuni publisher stanno ricevendo una comunicazione via email dallo staff di Google Adsense. Oggetto di questa email è l’annuncio di una modifica al look grafico dei box adsense, per una migliore integrazione all’interno dei siti web. Sembrerebbe che questa email venga inviata solo a quei publisher che utilizzano attualmente la palette di colori Seaside, ossia quella di default che sarà oggetto di restyling.

La modifica che verrà effettuata riguarderà l’eliminazione del bordo blu, pur mantenendo la stessa gamma di colori. Anche il nome cambierà in Open Air. Il marchio di fabbrica ovviamente sarà sempre ‘Ads by Google’.

Sul blog di Phillipp  ho trovato il testo integrale dell’email dello staff Adsense:

Hello,

We’re writing to let you know about a coming change to the
appearance of your Google ads. Your ads currently display the
default Google color palette, Seaside (formerly known as Mother
Earth). In the near future, we plan to update the default palette to
Open Air, a new palette containing the same set of colors, but
without the blue border. We’ve found that many publishers prefer
the cleaner look of this palette and have also seen that a
blended color palette performs better for them – attracting user
interest while still maintaining the distinction between ads and
content with the ‘Ads by Google’ label.

Please note that this change will only affect your ad units where your
ad code does not specify colors.* For all other units, your color
selections will be retained.

You can view the new Open Air palette by taking these steps:

1. Log into your AdSense account at
www.google.com/adsense
2. Go to the ‘AdSense Setup’ tab.
3. Click the ‘Color Palettes’ link.
4. From the color palettes dropdown, select ‘Open Air’. The
example ad will update to show the new palette.

If you’d prefer not to use Open Air, you can change your ad
colors by following the steps detailed in our Help Center:
www.google.com/support/adsense …
Please keep in mind that if you choose to change your ad
colors, you’ll need to generate new ad code using the new colors
and replace the code that’s currently on your pages.

If you don’t choose to update your ad code, your ads will begin
displaying the Open Air palette within the next 10 days. Please
let us know if you have any questions or concerns.

Sincerely,
The Google AdSense Team